Most of us hate getting tan lines on holiday and do everything we can to make sure that we don’t get any dodgy ones. There’s nothing worse than dressing up in the evening and having your pink and white bits on show.

Well, Italian designer KiSkin is trying to banish these horrible tan line thoughts by launching a bikini which leaves a cheeky tan mark. The bikini bottoms have a cute, heart-shaped hole for a fun holiday reminder, with the aim of turning tan lines from an undesireable look to “something to look at.”

KiSkin said “”Our product is designed to go beyond the traditional bikini conception, transforming a simple piece of clothing into a real creative instrument.”

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