Older Women Opting for ‘Grankinis’

Women over fifty are daring to bare by shedding the one-piece and reclaiming the bikini.

Dame-Helen-MirrenStars such as 65-year-old Dame Helen Mirren have recently been spotted sporting a two-piece, dubbed the grankini, boosting its popularity amongst older women.

And with advances in swimsuit technology there are now more bikinis tailored to suit the more mature figure.

In the same way that a bra offers support, bikinis now have built-in mesh and gauge wires and wider straps to shape the bust. The waistline on the bottoms has also been raised.

Over the last two years sales of the increasingly popular grankinis have soared by 118 per cent, according to major retailer Debenhams, with rising sales driven by women in their fifties and sixties.

Sasha Nagalingham, the store’s swimwear buyer, said: “A full costume on an older lady instantly says ‘granny’; but a supportive, well-proportioned bikini is less ageing and accentuates rather than hides natural shape.”

In the past few years 71 per cent of women aged between 50 and 65 have ditched the ‘granny-like’ one-piece for a daring new grankini.

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