Bikini Trends 2012 – Full Coverage

If SS12 will be known for one thing, it will be the year full coverage bikini pants finally came into their own again, after years of less-is-more. This year, vintage-inspired high waisted, skirted and boyshort bikini bottoms are hotter than ever, which is excellent news for women of all shapes and sizes. These styles are [...]

Surf’s Up at Simply Beach

We love this time of year because it’s when all the new season swimwear and beachwear comes in. Great news if the surf style is your thing, we’ve added Rip Curl and Quiksilver to our surf  brands this year, so you’re spoilt for choice. Colours are bright and bold and there are some really cute [...]

Banana Moon SS12

New season Banana Moon swimwear has just arrived at Simply Beach and the most striking detail about this collection is the stunning use of contrast in the colours and prints. This is one of Banana Moon’s strongest seasons for a while. The rich, vibrant colours and bold prints clash brilliantly. More muted tones are well [...]

New Season DD+ Swimwear

Great news if you wear a bigger cup size. Our DD+ swimwear brands have really pulled it out of the bag this season. The swimwear for bigger busts coming in are better than ever. The essentials are there – comfort, support and fit – those three things combined with striking colours, prints and styles make [...]

New In – Melissa Odabash 2012

The hotly anticipated Melissa Odabash 2012 swimwear and beachwear collection has arrived! Along with the relaxed elegance we’ve come to expect from this designer comes some stunning new prints, stand-out colours and the classics. Animal prints feature, as they have in past seasons and the prints are better than ever. Look out for the amazing [...]

Beach Holiday Capsule Wardrobe in 10 Easy Pieces

So versatile, wear it day or night, home or away …   These gold flip flops will go with pretty much anything …   Wear it on the beach, out for lunch, or with jeans when you get home …   Classic striped shorts to match the Seafolly Pin Up singlet or a block colour [...]

Sunseeker Swimwear Cruise Collection

This is one of our busiest times of the year, as all the cruise collections start coming in. It’s a hive of activity at Simply Beach HQ, we’re all hard at work shooting the swimwear and catwalk videos and getting it onto Simply Beach quick sharp, so you can get your hands on it! As [...]

Bikinis, Votes, Louboutins …

It’s Summer All Year Round, Around Here Ever tried to get a decent bikini on the high street during the autumn / winter season, only to come home empty handed and frustrated? Know the feeling. We may be seeing the last of the summer sun but we’re as busy as ever here. We keep fully [...]

Young Mother Is Top Swimwear Model

A mother-of-three from Lincolnshire has beaten more than 1,000 competitors to win a nationwide competition to find the top swimwear model. After wowing judges at the event in Norfolk, 23-year-old Corrine Lee is now hoping to make it big in the fashion industry. She was also crowned Miss Photogenic at the contest held by the [...]

Worlds First Printed Bikini

When fashion and technology meet the results are usually pretty crazy and wild. Creating items of clothing that are usually great for the catwalk but you would never consider wearing them in public. These printed bikinis from Continuum Fashion however are actually pretty awesome and not that far away from what women wear anyway. The [...]