Trend Watch : Tribal Prints
If there’s one trend that’s dominating this summer it has to be all things tribal. Aztec, batik, ikat and abstracts with South American, Indonesian and African influences can be found everywhere; on t-shirts, dresses, shorts and swimwear. Accessorize with oversized hoop earrings, beads and wooden bangles.
Swimwear Colour Trends 2012
There’s so much to choose from this year when it comes to colour, whether print, plain or block colour. Apricot and the slightly deeper coral shades are big news, as are monochrome and metallics. Apricot is a great colour to show off a tan, especially when you pair it up with white. Monochrome never goes [...]
Splurge or Save – Beach Wardrobes to Suit Your Budget
We’ve handpicked 3 holiday capsule wardrobes, whether you’re splurging, splashing out or saving. These easy pieces are versatile enough to form the base of your holiday wardrobe and are neutral enough to mix and match with the rest of your beachwear. Each set includes 1 x one piece, 1 x bikini, 1 x beach dress, [...]
Bikini Trends 2012 – Full Coverage
If SS12 will be known for one thing, it will be the year full coverage bikini pants finally came into their own again, after years of less-is-more. This year, vintage-inspired high waisted, skirted and boyshort bikini bottoms are hotter than ever, which is excellent news for women of all shapes and sizes. These styles are [...]
Surf’s Up at Simply Beach
We love this time of year because it’s when all the new season swimwear and beachwear comes in. Great news if the surf style is your thing, we’ve added Rip Curl and Quiksilver to our surf brands this year, so you’re spoilt for choice. Colours are bright and bold and there are some really cute [...]
Another Fine Vintage – Red or Dead SS12
When it comes to retro-inspired kookiness, British label Red or Dead are the undisputed leaders of the pack. Founders Wayne and Gerardine Hemingway may have sold the label years ago, but the sense of cheeky fun they were so renowned for is still well evident in the colours, styles and prints. There’s a real sense [...]
Soft Shades and Pretty Pastels for SS12
Mellow Yellow L-R Maryan Mehlhorn Softline Bikini, Seafolly Bali Hai Fly Fly Butterfly Kaftan, Seafolly Lola Rose Maillot Purple Haze L-R Seafolly Shimmer DD U Tube Maillot, Aguaclara Rose Missy Halter Bikini, Melissa Odabash Bahamas One Piece Sky Blue L-R Manuel Canovas Lily Aqua One Piece, Melissa Odabash Safiah Kaftan, Melissa Odabash Topaz [...]
5 Key Beach Looks for SS12
It’s an eclectic year style wise – invest in a few key pieces to create the look you want. Here’s our fave SS12 sets. Beach Safari L-R – Melissa Odabash Jemimia Hat, Melissa Odabash Natalie Dress, ViX Ipanema Flip Flops Spots and Stripes L-R – Banana Moon Hills Bako Ilva Bikini, Melissa Odabash Cameron Panama [...]
White Hot Beachwear
Swimwear designers have fully embraced classic white for their AW11 and SS12 collections. The ultimate tan enhancer, white is so versatile & can be mixed and matched with pretty much any colourway. A couple of classic white beach pieces will form the base of the most fashion-forward beach wardrobes this season. A white beach dress [...]
New Season DD+ Swimwear
Great news if you wear a bigger cup size. Our DD+ swimwear brands have really pulled it out of the bag this season. The swimwear for bigger busts coming in are better than ever. The essentials are there – comfort, support and fit – those three things combined with striking colours, prints and styles make [...]