Trend Watch : Tribal Prints

If there’s one trend that’s dominating this summer it has to be all things tribal. Aztec, batik, ikat and abstracts with South American, Indonesian and African influences can be found everywhere; on t-shirts, dresses, shorts and swimwear. Accessorize with oversized hoop earrings, beads and wooden bangles.      

Splurge or Save – Beach Wardrobes to Suit Your Budget

We’ve handpicked 3 holiday capsule wardrobes, whether you’re splurging, splashing out or saving. These easy pieces are versatile enough to form the base of your holiday wardrobe and are neutral enough to  mix and match with the rest of your beachwear. Each set includes 1 x one piece, 1 x bikini, 1 x beach dress, [...]

Bikini Trends 2012 – Full Coverage

If SS12 will be known for one thing, it will be the year full coverage bikini pants finally came into their own again, after years of less-is-more. This year, vintage-inspired high waisted, skirted and boyshort bikini bottoms are hotter than ever, which is excellent news for women of all shapes and sizes. These styles are [...]

Surf’s Up at Simply Beach

We love this time of year because it’s when all the new season swimwear and beachwear comes in. Great news if the surf style is your thing, we’ve added Rip Curl and Quiksilver to our surf  brands this year, so you’re spoilt for choice. Colours are bright and bold and there are some really cute [...]

Soft Shades and Pretty Pastels for SS12

Mellow Yellow L-R Maryan Mehlhorn Softline Bikini, Seafolly Bali Hai Fly Fly Butterfly Kaftan, Seafolly Lola Rose Maillot   Purple Haze L-R Seafolly Shimmer DD U Tube Maillot, Aguaclara Rose Missy Halter Bikini, Melissa Odabash Bahamas One Piece   Sky Blue L-R Manuel Canovas Lily Aqua One Piece, Melissa Odabash Safiah Kaftan, Melissa Odabash Topaz [...]

5 Key Beach Looks for SS12

It’s an eclectic year style wise – invest in a few key pieces to create the look you want. Here’s our fave SS12 sets. Beach Safari L-R  – Melissa Odabash Jemimia Hat, Melissa Odabash Natalie Dress, ViX Ipanema Flip Flops Spots and Stripes L-R – Banana Moon Hills Bako Ilva Bikini, Melissa Odabash Cameron Panama [...]

New In – Melissa Odabash 2012

The hotly anticipated Melissa Odabash 2012 swimwear and beachwear collection has arrived! Along with the relaxed elegance we’ve come to expect from this designer comes some stunning new prints, stand-out colours and the classics. Animal prints feature, as they have in past seasons and the prints are better than ever. Look out for the amazing [...]

2011/12 Swimsuits – Staff Picks

If there’s one clear SS12 trend to emerge from this year’s swimwear shows it’s the return of the one piece. Swimsuits are back in a big way. We’ll never lose our love of the bikini, of course, but the one piece is set to take centre stage in 2012. Swimsuits are hotter than ever, with [...]

Beach Holiday Capsule Wardrobe in 10 Easy Pieces

So versatile, wear it day or night, home or away …   These gold flip flops will go with pretty much anything …   Wear it on the beach, out for lunch, or with jeans when you get home …   Classic striped shorts to match the Seafolly Pin Up singlet or a block colour [...]

Sunseeker Swimwear Cruise Collection

This is one of our busiest times of the year, as all the cruise collections start coming in. It’s a hive of activity at Simply Beach HQ, we’re all hard at work shooting the swimwear and catwalk videos and getting it onto Simply Beach quick sharp, so you can get your hands on it! As [...]