Surf’s Up at Simply Beach
We love this time of year because it’s when all the new season swimwear and beachwear comes in. Great news if the surf style is your thing, we’ve added Rip Curl and Quiksilver to our surf brands this year, so you’re spoilt for choice. Colours are bright and bold and there are some really cute [...]
Soft Shades and Pretty Pastels for SS12
Mellow Yellow L-R Maryan Mehlhorn Softline Bikini, Seafolly Bali Hai Fly Fly Butterfly Kaftan, Seafolly Lola Rose Maillot Purple Haze L-R Seafolly Shimmer DD U Tube Maillot, Aguaclara Rose Missy Halter Bikini, Melissa Odabash Bahamas One Piece Sky Blue L-R Manuel Canovas Lily Aqua One Piece, Melissa Odabash Safiah Kaftan, Melissa Odabash Topaz [...]
5 Key Beach Looks for SS12
It’s an eclectic year style wise – invest in a few key pieces to create the look you want. Here’s our fave SS12 sets. Beach Safari L-R – Melissa Odabash Jemimia Hat, Melissa Odabash Natalie Dress, ViX Ipanema Flip Flops Spots and Stripes L-R – Banana Moon Hills Bako Ilva Bikini, Melissa Odabash Cameron Panama [...]
Beach Holiday Capsule Wardrobe in 10 Easy Pieces
So versatile, wear it day or night, home or away … These gold flip flops will go with pretty much anything … Wear it on the beach, out for lunch, or with jeans when you get home … Classic striped shorts to match the Seafolly Pin Up singlet or a block colour [...]
Ski and Beach Holidays: Best of Both Worlds
An adrenaline-fuelled stint on the slopes with a little apres-ski in the evening, followed by a week kicking back and winding down on a tropical island beach? The phrase ‘best of both worlds’ springs to mind. If you’ve got a precious couple of weeks left this year and can’t make your mind up – snow or [...]
Young Mother Is Top Swimwear Model
A mother-of-three from Lincolnshire has beaten more than 1,000 competitors to win a nationwide competition to find the top swimwear model. After wowing judges at the event in Norfolk, 23-year-old Corrine Lee is now hoping to make it big in the fashion industry. She was also crowned Miss Photogenic at the contest held by the [...]
Worlds First Printed Bikini
When fashion and technology meet the results are usually pretty crazy and wild. Creating items of clothing that are usually great for the catwalk but you would never consider wearing them in public. These printed bikinis from Continuum Fashion however are actually pretty awesome and not that far away from what women wear anyway. The [...]
How to choose swimwear to suit your skin tone
How do you work out the best colour bikini or swimsuit to wear based on your skin tone? More to the point, how do you find out your skin tone? Here’s a quick guide to help you determine your skin tone and choose the right bikini, swimsuit or beachwear that will bring out your natural beauty on [...]
Hindu goddess swimsuit scrapped
An Australian swimwear collection featuring the image of Lakshmi, the Hindu goddess of beauty, wealth and good fortune, has been scrapped after it sparked outrage across India The display of the swimwear during last week’s Australian Fashion Week in Sydney triggered widespread protests in Hindu-majority India, with angry mobs in northern Punjab state burning Australian [...]
Majority ‘unhappy with beach body’
A new survey by NHS Choices in the lead up to the summer has found that 86% of women and 50% of men are not happy with their beach body. Of those questioned, over four out of five (81%) men and 66% of women said they do not have any confidence about their stomach. A [...]