Bikini Trends 2012 – Full Coverage
If SS12 will be known for one thing, it will be the year full coverage bikini pants finally came into their own again, after years of less-is-more. This year, vintage-inspired high waisted, skirted and boyshort bikini bottoms are hotter than ever, which is excellent news for women of all shapes and sizes. These styles are [...]
Worlds First Printed Bikini
When fashion and technology meet the results are usually pretty crazy and wild. Creating items of clothing that are usually great for the catwalk but you would never consider wearing them in public. These printed bikinis from Continuum Fashion however are actually pretty awesome and not that far away from what women wear anyway. The [...]
How to choose swimwear to suit your skin tone
How do you work out the best colour bikini or swimsuit to wear based on your skin tone? More to the point, how do you find out your skin tone? Here’s a quick guide to help you determine your skin tone and choose the right bikini, swimsuit or beachwear that will bring out your natural beauty on [...]
Bikini fashion from the 1950s to 2011
How times have changed since the early part of the 20th century when it was seen as thoroughly indecent for a woman to show her belly button. Although women did wear two pieces as far back as the turn of the 20th century, the modern bikini was invented in 1946 by French mechanical engineer Louis Réard and named after Bikini Island [...]
Hindu goddess swimsuit scrapped
An Australian swimwear collection featuring the image of Lakshmi, the Hindu goddess of beauty, wealth and good fortune, has been scrapped after it sparked outrage across India The display of the swimwear during last week’s Australian Fashion Week in Sydney triggered widespread protests in Hindu-majority India, with angry mobs in northern Punjab state burning Australian [...]
Majority ‘unhappy with beach body’
A new survey by NHS Choices in the lead up to the summer has found that 86% of women and 50% of men are not happy with their beach body. Of those questioned, over four out of five (81%) men and 66% of women said they do not have any confidence about their stomach. A [...]
What colours best show off a suntan?
When you’ve been slogging away on the beach all week, lounging in the sun, topping up your tan, you want to make sure your beachwear shows off all that hard work to best effect! Some colours accentuate a suntan much better than others, so if you want to make sure you get the full benefit of [...]
La vida loca: Stunning swimwear from Latin America
Boy do the South American brands know how to design smoking hot swimwear! Season after season we see them come up with the goods and SS11 is no exception. It’s bold and it’s beautiful but not brash; sexy without shouting too loud about it and the bikinis are evocative of the exotic countries they’re designed [...]
Salinas bikinis just in
Thought we’d let you know about the fabulous new range of Salinas bikinis just in at Simply Beach. Salinas swimwear hails from Brazil and their bikinis and one pieces perfectly reflect the country it was founded in; vibrant, flirty and fun, not to mention super-stylish. Bold colours and vibrant prints feature, and the Salinas bikini collection this season is bang on trend [...]
Seafolly Beatnik beachwear
We’re loving the Seafolly Beatnik collection; as always with Seafolly beachwear, it’s stunning to look at but so wearable and versatile, too. The designs are classic, but with that little Seafolly twist that makes the designs so special. First up on our wishlist is the strapless, striped beach dress with detachable halter-neck strap. It comes [...]