Another Fine Vintage – Red or Dead SS12
When it comes to retro-inspired kookiness, British label Red or Dead are the undisputed leaders of the pack. Founders Wayne and Gerardine Hemingway may have sold the label years ago, but the sense of cheeky fun they were so renowned for is still well evident in the colours, styles and prints. There’s a real sense [...]
5 Key Beach Looks for SS12
It’s an eclectic year style wise – invest in a few key pieces to create the look you want. Here’s our fave SS12 sets. Beach Safari L-R – Melissa Odabash Jemimia Hat, Melissa Odabash Natalie Dress, ViX Ipanema Flip Flops Spots and Stripes L-R – Banana Moon Hills Bako Ilva Bikini, Melissa Odabash Cameron Panama [...]
White Hot Beachwear
Swimwear designers have fully embraced classic white for their AW11 and SS12 collections. The ultimate tan enhancer, white is so versatile & can be mixed and matched with pretty much any colourway. A couple of classic white beach pieces will form the base of the most fashion-forward beach wardrobes this season. A white beach dress [...]
New Season DD+ Swimwear
Great news if you wear a bigger cup size. Our DD+ swimwear brands have really pulled it out of the bag this season. The swimwear for bigger busts coming in are better than ever. The essentials are there – comfort, support and fit – those three things combined with striking colours, prints and styles make [...]
New In – Melissa Odabash 2012
The hotly anticipated Melissa Odabash 2012 swimwear and beachwear collection has arrived! Along with the relaxed elegance we’ve come to expect from this designer comes some stunning new prints, stand-out colours and the classics. Animal prints feature, as they have in past seasons and the prints are better than ever. Look out for the amazing [...]
2011/12 Swimsuits – Staff Picks
If there’s one clear SS12 trend to emerge from this year’s swimwear shows it’s the return of the one piece. Swimsuits are back in a big way. We’ll never lose our love of the bikini, of course, but the one piece is set to take centre stage in 2012. Swimsuits are hotter than ever, with [...]
Beach Holiday Capsule Wardrobe in 10 Easy Pieces
So versatile, wear it day or night, home or away … These gold flip flops will go with pretty much anything … Wear it on the beach, out for lunch, or with jeans when you get home … Classic striped shorts to match the Seafolly Pin Up singlet or a block colour [...]
Swimwear Report – Seeing Spots
Stella McCartney, Marc Jacobs, Julien MacDonald and Henry Holland. Just a handful of designers who’ve fully embraced the polka dot trend this season. From couture to high street, monochrome to technicolour, spots and dots will see us through the winter. It’s not just outerwear designers who have incorporated polka dots into their collections. The trend [...]
Two Bikinis, Four Looks …
Mix and match block colour tops and printed bikini bottoms and vice versa to create four individual looks from two bikinis. Seafolly, Ginja, Freya and Sunseeker are just some of the swimwear brands to watch for the loveliest mix and match bikini separates around. 6 of the best for you … Mix and [...]
AW11 Trends – Get the Look
Don’t like to speak too soon, but gazing out of the Simply Beach window today, it looks like we may be in for an Indian summer. Let’s hope so. If you’ll be in the UK or jetting off for a bit of autumn sun, there’s so much fabulous swimwear around now, by labels like Jets by Jessika Allen and Red or Dead that will [...]